Startup Peterborough – Impra Charge – Cohort Profile

Impra Charge:


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Business Owner: Matt Tinkler

Impra Charge are experts at EV Charge Point installation, accredited by the Office for Zero Emission Vehicles (OZEV). Customer can use the OZEV Grant scheme to save up to £350 on charge point installation.

What stage is your business at? Registered and running for less than 1 year

What’s spurred you into starting your own business?
I don’t feel suited working for another company. I have always felt a drive and passion in organising teams to confront challenges and reap the rewards. I have developed a great skills set including communication, sales and general people skills which I feel allows me to interact with any type or person and approach ideas with them successfully.

How did you come up with your business idea?
I have been looking for a ‘niche’ for a few years, the electric vehicle industry will soon become more mainstream and is already taking a leap now. We are looking to grow our avenue of providing vehicle charge points to homes and also later on renewable solutions such as solar energy and heat pumps/ immersion elements for heating.

How has Startup Peterborough helped your planning / business?
Startup Peterborough has helped a great deal, it has allowed me to look at the early steps we took without guidance and double check our decisions to what the right way to open a business would be. It has also given a different approach to ideas and looking at other businesses in different stages to us, this gives a great chance for reflection and learning off others whilst helping people as well.

What have been the biggest challenges you’ve faced in setting up your own company? How have you overcome them?
There was a few times I have felt like giving up, but it has been worth all of the effort. I only need to look at our reviews from customers to see we are doing something right. We might not be hitting many sales at the moment but that will come with time and I am a long term thinker , this comes with the business as we are in an ever evolving and busy industry to come.

What’s been the most rewarding aspect of setting up your business?
Seeing customer reviews, interacting and having happy customers. This is a better feeling than earning profit as this is a physical sense of appreciation.


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