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Leading Peterborough-based marketing communications company Metrix Marketing (www.metrixmarketing.co.uk) is offering local business people the chance to brush up on their social media marketing skills on a course from the Chartered Institute of Marketing (CIM) – which Metrix will pay for.

The company is running a competition to win a place on a one-day day course called ‘Social Media Marketing B2B’ (http://www.cim.co.uk/training/CourseDetails.aspx?course=0747). A place on the course is worth more than £500.

The course is aimed at marketers, digital marketing practitioners, sales and new business specialists who work in ‘business-to-business’ (B2B) marketing and want to learn more about social media and how its effective use could help their business.

The competition winner who attends the course will learn how to use social media to engage with business customers in this social sphere, generate new leads, build relationships and enhance customer service.

All people need to do to enter the competition is visit the Metrix LinkedIn page (www.tiny.cc/MetrixSocialMedia) and follow instructions on the page to submit their name and contact details.

The names of all entrants will be entered into a draw with one selected at random to win the prize. The draw will be made in April 2014 and the winner will be notified by email.

Mike Holland, Metrix’s managing director, said: “New media and technologies are now an essential part of the B2B marketing mix. This full day course is a great opportunity for the lucky winner to get up to speed with the latest in social media, learn to evaluate which social media tools matter and how to use them, develop their online strategy and get their business ahead online.”

The course will take place in June 2014 (date to be confirmed).

Metrix Marketing was formerly Smye Holland Associates, a marketing communications company established in 1987. In May 2012 the company changed its name to Metrix Marketing to reflect the wider range of services it offers and its commitment to delivering real, measurable, results for its clients.