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Standard procedure dictates that every few years a law firm changes its website so it looks more modern / works more effectively / or because we’re bored and it’s something to do. The site is released with great fanfare and backslapping and the world yawns. We get it. Why should anyone care?
That’s why our message isn’t that we have a new website. Our message is that rather than behave like an identikit law firm, we’ve ripped up our entire way of presenting ourselves so it actually reflects how our clients describe us. We’re going to stop presenting who we think we’re supposed to be and be who we are.
Connecting with people is critical to everything we do. This new brand of ours highlights our ability, willingness and desire to combine a feeling of professional integrity with a genuine affinity for (and curiosity about) people.
Personal relationships are crucial to every aspect of our business, externally with clients, contacts and winning work and, internally too, within and across teams and offices. That’s what we want you to take away from this change.
So, if you don’t visit any other pages of our new site today, check out the photos of the people you know, and drop them a message to let them know what you think. Visit www.greenwoods.co.uk