post

Businesses are still leaving themselves open to employee abuse and reputational damage because they have failed to implement social media policies, according to the second annual survey conducted by Roythornes Solicitors .

The research builds on the survey conducted last year, and examines how businesses are progressing in their approach to social media.

The highlights of the research:

• 63% of respondents now have a social media policy in place
• 43% of businesses allow staff to work using their own devices in the workplace
• 25% of respondents do not monitor their on-line presence
• 67% do not monitor the use of social media amongst their employees

Speaking about the results, Marketing Manager Mark Dodds said:

“It’s a mixed picture in some respects.  An increase in the number of respondents having social media policies shows that firms are appreciating that it’s wise to have some guidelines in place.  Some businesses are however well behind the curve and whilst it’s not suitable for all businesses social media can be a great way to engage with customers and potential customers.”

The full report can be found here: http://bit.ly/1iJo03Q

An infographic with the main results can be found here: http://bit.ly/I3Uac1