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Leading regional law firm Roythornes are taking a cool approach to business development as they part sponsor an Ice-Wall, which will be appearing at an international food exhibition.

The Ice Wall will be at this year’s IFE – a four day international food exhibition which takes place in London in March and which welcomes visitors from across the world.  The Wall is an exhibit staged by the British Frozen Food Federation (BFFF), which represents the UK’s frozen food industry and has a substantial presence at the event.

Speaking about the move, Roythornes Marketing Manager Mark Dodds said:

“We’re really excited by having a presence at such a large international event as part of our support for the BFFF and the frozen food sector.  We will have our logo and a QR code frozen into one of 12 one-metre by fifty centimetre ice blocks which make up the wall and which will form an impressive centrepiece to the show.

Graeme Day, Trade & Sales Manager of the British Frozen Food Federation said:

“We’re delighted that Roythornes will be supporting the Ice Wall.  IFE is one of Europe’s major food exhibitions and the Federation will be there to support and promote the products and services of our members.”

IFE takes place from 17-20 March at ExCel in London’s docklands.  It attracts over 27,000 visitors from the food industry.