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The fourth edition of Ingenious Britain hits a newsagent’s near you on Sunday, April 28th, tucked snugly in the warm confines of the Sunday Telegraph. And it’s looking like a veritable encyclopedia of small business knowledge, advice and information.

Ingenious Britain founder, Mark Moore, says: “The new edition of the magazine looks at the formation and implications of the new small business landscape. That landscape enables small businesses to raise finance and establish much better cash flow without having to guarantee the house and the family jewels to the bank.

“We’re calling the landscape ‘the New Business Normal’ and that encompasses some really interesting new services such as invoice trading and crowd funding, which you can find out more about in the upcoming issue.”

The new normal is the focus of this edition of Ingenious Britain. There’s a whole host of articles covering everything from the benefits of crowdfunding for your small business to how you can make the most of a business accelerator.

Here’s what to expect from the next edition of Ingenious Britain:

– Interviews with five government ministers, including Secretary of State for Business Vince Cable, Minister of State for Business and Enterprise Michael Fallon, Minister for Pensions Steve Webb, UK Trade and Investment Minister Lord Green, and Parliamentary Under Secretary of State for Intellectual Property Lord Younger.
– Ex-Dragon, Chairman of Startup Loans UK, and entrepreneurial behemoth James Caan explains to us how crowdfunding is helping both entrepreneurs and investors to think outside the box.
– We talk to Sir Tim Smit, founder of the Eden Project, about how the Eden Project can become a template for the wider business community to become more socially aware.
– Julie Meyer, founder of Entrepreneur County and CEO of Ariadne Capital talks about how large corporates must seek out emerging entrepreneurs in order to capture the next disruptive technology.
– Our new cover stars Platform Black give us the lowdown on the new short-term lending phenomenon, Invoice Trading, and their business journey.
– We talk finance, funding and where the money is going for SMEs with the Federation of Small Businesses (FSB).
– In the wake of the soaring petrol prices, we talk fuel with Shell.
– We talk to Jayne Hobin-Wright of Slim N Saucy, about the trials and tribulations of a produce start-up and playing with the supermarkets.

Plus – loads more small business stories, advice and support from a huge selection of larger businesses.

Find out more: www.ingeniousbritain.biz