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For the second year in a row Ketton-based marketing company OlsenMetrix Marketing will be sponsoring and exhibiting at the Peterborough B2B Exhibition.

Peterborough’s premier annual networking event will take place at the Kingsgate Conference Centre on 19 October. With 600 companies either exhibiting or visiting, the Peterborough B2B Exhibition is the region’s biggest networking event of the year.

The OlsenMetrix team will be on hand at the Peterborough B2B Exhibition to help businesses learn about marketing communications, business strategy, content marketing, PR and web development solutions.

Visitors to the OlsenMetrix stand can participate in an exclusive competition with the prize of a one day £500 ‘Introduction to marketing communications’ course run by the Chartered Institute of Marketing (CIM) in London.

In a full day of training – delivered by one the UK’s leading experts – the winner will learn about the range of communication tools and techniques available to marketers and how to plan the marketing communications mix that best suits his or her own organisation.

During the course, there will also be handy insights into how businesses can work closely with marketing agencies, such as OlsenMetrix, to achieve outstanding results.

In addition to the competition, as part of the B2B exhibition programme OlsenMetrix director Mike Holland will be presenting a free seminar on driving traffic to your website and achieving results. Mike will explore the basics of search engine optimisation (SEO) – not the deeply techy stuff but things which businesses can do themselves to make their websites more easily found.

Mike Holland, who is a chartered marketer and Fellow of the Chartered Institute of Marketing, said: “We look forward to meeting local businesses at the Peterborough B2B Business exhibition where they can meet the team, enter our competition and talk about anything marketing related.

“At OlsenMetrix we understand the importance of ‘getting it right’ when it comes to marketing – it’s what we do, after all.

“It’s a great pleasure to offer local businesses the chance to spend a day obtaining the marketing skills that will push their business forward.”

Connect with OlsenMetrix to keep up with all the latest in marketing news, resources and tips on the company’s blog at www.olsenmetrix.com/blogs or Twitter@OlsenMetrix.