Nigel Returns To Head Old (New) Company

Nigel Parsons has been named as the founding managing director of newly-launched housebuilder Allison Homes ( by parent company Larkfleet Group (

Allison Homes is the newest business within the group but the name has a history. Group CEO Karl Hick was at one time managing director of a company with the same name and Nigel Parsons worked for him there from 1992 to 1997 as site manager and later contracts manager.

Nigel subsequently went on to become construction director of Tay Homes and later managing director of Ashwood Homes, developing the business from a builder of 50 homes per year to one building more than 200 homes per year and increasing annual turnover from £3 million to £20 million in just two years.

In 2010 he rejoined Karl Hick, taking on a role as managing director of construction at Larkfleet Homes, the business which Karl founded in 2002.

Nigel said: “At Ashwood I was responsible for a number of initiatives. These included innovative construction systems which enabled us to sell up to 40 per cent of homes before they were actually built, strict site management to ensure that the presentation of our new homes aided our sales activity and ‘new technology’ such as wind turbines and ground source heat pumps. Meanwhile Karl was doing similar things at Larkfleet so I was delighted to join him again to take the business forward.”

At Larkfleet Nigel has been responsible for developing a ‘change culture’ and procedures which have improved the construction business.

Now he is taking on a new role as head of Allison Homes. Nigel said:

“Although legally and financially Alison Homes is an entirely new company, we are aiming to recreate the quality and customer service that made the original Allison Homes such a success.”

Karl Hick said: “One of the reasons that Larkfleet Homes has been so successful is that as a relatively small house builder we can give personal service and pay attention to the small details that make a house a home. But Larkfleet Homes is growing and it is therefore becoming difficult for management to have that ‘hands on’ role.

“So we are launching Allison Homes with its own management team led by Nigel and with its own staff to ensure that it can continue to deliver the quality that we feel is so important.”

Nigel added: “Allison Homes had an excellent reputation for quality throughout the 1980s and 1990s. Now we are bringing that back to life as part of the Larkfleet Group.”

Larkfleet Homes has several developments across the East Midlands and East of England including Bourne (Lincolnshire), Baston and Pinchbeck (Lincolnshire), Oakham (Rutland) and Peterborough and Whittlesey in Cambridgeshire which offer plenty of choice for those looking to purchase a home.

Allison Homes will shortly be announcing its own first development sites.

Away from work Nigel’s interests include weight training and karate. He is a karate instructor and approved British coach and recently attained his fourth Dan black belt.

He is also a competition-level clay pigeon shooter – an interest he shares with his 16 year old son who is already Lincolnshire cadet and junior champion.