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When Peterborough-based JC Couriers Ltd (www.jccouriers.com) wanted help with publicising its ISO 9001 quality management and ISO 14001 environmental management accreditations it turned to marketing communications company Metrix Marketing (www.metrixmarketing.co.uk).
Metrix helped with advertising and editorial coverage in local newspapers and business magazines to raise awareness of the courier firm’s high quality and reliable service.
JC Couriers managing director Mario Chappell said: “Accreditation of our quality management systems and environmental management systems endorses our professional standing and our track record of success in this industry.
“We wanted to get that message out to existing and prospective customers and we engaged Metrix to help us to do that. They used their writing skills and knowledge of the media to ensure that our message was clearly delivered.”
As part of its communications campaign JC Couriers is sponsoring Peterborough Parkway Ladies FC.
Metrix managing director Mike Holland said: “We have been able to work with Mario, his team at JC Couriers and the football team to ensure maximum exposure of the company’s capabilities to its business audience.”