Peterborough-based marketing communications company Metrix Marketing ( has helped to raise money for the Peterborough Sue Ryder hospice’s £6 million appeal to improve quality of care for patients.

Metrix finance director Judy Anderson presented a cheque for £370 to Kate Daimond, one of the regional fundraisers at the Thorpe Hall hospice where work has already started on building a new state-of-the-art centre that will give people choice and control in all aspects of end of life care.

The cash from Metrix was raised at an event at Thorpe Hall last month which challenged chocolate lovers to try to recognise exotic flavours blended into different types of chocolate. Combinations like white chocolate with lemon sherbet proved popular. Tasters also took part in a nostalgic quiz on the theme of favourite chocolate bars and their advertising slogans. The evening was rounded off by a raffle to win a hamper of chocolate – and it is the proceeds from the raffle that have now been handed to the charity.

Kate Daimond said: “It was great to see so many people come out to help raise funds for the hospice appeal. We are grateful to Metrix Marketing for organising this event.

“We are pleased to receive this valuable contribution to our continued fundraising towards our £6 million target.”

Judy Anderson added: “We are privileged to be in a position to assist a good cause like Thorpe Hall hospice and it is great to be able to hand over a cheque to Kate and her fundraising team.

“This event brought together two things quite close to our hearts at Metrix – quizzes and chocolate.”

Metrix Marketing was formerly Smye Holland Associates, a marketing communications company established in 1987. In May 2012 the company changed its name to Metrix Marketing to reflect the wider range of services it offers and its commitment to delivering real, measurable, results for its clients.