Measuring Peterborough’s economic health

The 2015 Greater Peterborough Business Survey has been launched to measure economic progress in the city over the last 12 months and look ahead to the prospects for 2015.

This survey, introduced last year by economic development company Opportunity Peterborough and city accountancy firm Rawlinsons, is aimed exclusively at businesses operating in the Greater Peterborough area rather than Cambridgeshire as a whole. Last year over 200 companies took part.

The survey revealed quiet optimism for increased turnover, employment and profit throughout 2014 – but did it materialise?

A range of companies, from start-ups and micro businesses through to multi million pound organisations with hundreds of staff, participated last year and Acting Chief Executive of Opportunity Peterborough Steve Bowyer is encouraging even more businesses to get involved this time round.

“Anecdotally, we continue to believe things are improving locally but this survey will be a more representative measure of how things panned out in 2014 and perhaps more importantly, how things look going forward,” he said.

“As a long established accountancy company in the city, we recognise the importance of business people having confidence in the state of the local economy. Shared confidence is an essential ingredient to encourage further investment,” said Andy Cox, a partner at Rawlinsons.

The survey is being distributed across the Greater Peterborough business community and is also available online, here.

Each participant will be entered into a free draw to win John Lewis vouchers.

The closing date for completed surveys is 27 February and the full results will be made available to all participants in March.