Peterborough-based marketing communications company Metrix Marketing ( has made a ten minute phone call extremely lucrative for one lucky Oakham resident.

During March and April this year, Metrix carried out some market research that invited people buying and selling houses to talk about their experiences searching for a new home.

The market research, sponsored by local housebuilder Larkfleet Homes (, asked homebuyers how easy they found the hunt for their ideal home and what housebuilders could do to improve their offering – from the houses themselves through to the way information is presented on websites.

Everyone who took part in the research had their name entered into a draw and Oakham resident Alison Sharp’s details were drawn from over 100 entries to win the £1,000 prize.

Like all participants, Alison took part in a brief, ten minute telephone call in which she talked to Metrix about her experience of looking for a new home. As an Oakham resident, Alison’s feedback involved a discussion of Larkfleet’s Leighfield Park showhome just outside the town and how impressed she was with the quality of the development and helpful sales team.

Alison said: “I can’t quite believe that I have won! The market research was very easy to take part in and I was happy to give my views to try and help improve the home buying process for others. A ten minute phone call was well worth this fantastic prize!”

Hannah Thomas from Metrix Marketing presented Alison with her prize money at Larkfleet Homes’ Leighfield Park development in Oakham. She said: “I am really pleased to present Alison with her prize money. We valued the views of all our market research participants and the collated information will be very helpful in informing the future design and marketing of new-build homes – benefiting both housebuilders and housebuyers in the future.”

Larkfleet Homes’ Leighfield Park development in Oakham is aimed at families looking for a stylish, traditional home that allows them to enjoy rural life while still benefiting from good transport links to surrounding towns and cities.

The development currently offers traditionally-styled three, four and five-bedroom properties with prices starting from just £184,995 for a three-bedroom property.

All 143 properties at Leighfield Park will have solar PV (photovoltaic) panels fitted as standard so homebuyers can benefit from reduced energy bills. The PV panels will produce electricity from daylight, generating useable power even on cloudy days. Larkfleet will also provide allotment gardens for residents to encourage a sustainable lifestyle and community.

Larkfleet now offers the government’s new ‘Help to Buy’ scheme at its Leighfield Park development. The Help to Buy scheme allows homebuyers to potentially own 100 per cent of their new home with just a 75 per cent mortgage and 5 per cent deposit.

Leighfield Park, located between the Oakham bypass and Barleythorpe Road, is the first phase of Oakham Heights, Larkfleet’s major urban expansion of Oakham.

For further details on Leighfield Park, please call 01572 722 262 or visit the Larkfleet Homes website –

Metrix Marketing was formerly Smye Holland Associates, a marketing communications company established in 1987. In May 2012 the company changed its name to Metrix Marketing to reflect the wider range of services it offers and its commitment to delivering real, measurable, results for its clients.