Living Sport’s New Chairperson Brings Wealth of Experience to the Charity

Sports and physical activity charity, Living Sport, has appointed prominent Cambridgeshire businessperson Frazer Bennett as its new chairperson.

Frazer is the Chief Innovation Officer at PA Consulting, a Cambridge-based innovation and transformation consultancy, and he will provide advice and expertise to support Living Sport, building on the work of outgoing chairperson Simon Morris.

Speaking about his appointment, Frazer said: “Living Sport is one of the most dynamic and busiest Active Partnerships in the Eastern region.

“I have been inspired by the people working within Living Sport and the purpose they have to improve the health, happiness and wellbeing of people across Cambridgeshire.

“The charity has had considerable impact over the course of the pandemic working with some superb delivery partners. I want to make sure Living Sport complements that strength of partnerships by opening up relationships with other organisations.”

Living Sport provide support to people and organisations across Cambridgeshire and Peterborough that deliver, influence, and inspire others to be active. The charity received significant funding support from Sport England to the network of Active Partnerships, to help them to deliver their strategy ‘Uniting the Movement’. Additional partners include local authorities, educational institutions, and the health, voluntary and private sectors.

As an expert in the fields of technology and innovation, Frazer was at the forefront of the UK Government’s Ventilator Challenge – a response to the Covid-19 pandemic by rapidly building and delivering the much-needed equipment to the NHS frontline.

A father-of-two, Frazer, 50, has lived and worked in Cambridge all his life and is a keen triathlete. This experience as a triathlete has seen him train across the county and gain a strong understanding of the geography of the area, particularly the more rural parts.

Frazer added: “The benefits of exercise are numerous. I really enjoy being part of the triathlon community as it keeps me motivated to get better and improves my mental and physical health.”

Chief Executive at Living Sport, Simon Fairhall, said: “We are delighted that Frazer is Living Sport’s new chairperson.

“Frazer is a hugely experienced businessperson with very strong ties to the Cambridgeshire area. His knowledge and strategic expertise will be of tremendous value as we both maintain and develop our work to improve the health and wellbeing of people across the county.

“This is such an exciting time for Living Sport. On October 6, Frazer joined us, we had an inspiring AGM, and also published our Annual Impact Report for 2020-21. As we look ahead to 2022, we will be unveiling our updated strategy that will help us to have a positive impact on the lives of many more people.

“We give our thanks to Simon Morris and the commitment and dedication he has given to the role of chairperson, particularly as we navigated the challenges of the pandemic.”

Living Sport has also strengthened its Board of Directors with the appointment of Nigel McCurdy. Nigel was a Corporate Director at Huntingdonshire District Council and will be a valuable addition to the Board.

To find out more about the wide range of work carried out by Living Sport, visit: