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General & Medical, provider of Private Healthcare Insurance, announced today the launch of their new and improved website www.generalandmedical.com alongside four innovative insurance products.

The completely revamped site has undergone the makeover to provide an enhanced user-friendly experience with a streamlined design, clearer navigation and improved functionality. The purpose of the new online platform is to improve the customer experience for both the individual user and brokers.

Michael O’Connor, Marketing & Communications Manager says ‘We’ve developed our website with the customer in mind. We’ve researched heavily into the customer journey and user experience and developed a site that is easy to navigate, has the right information at the click of a mouse and offers our visitors easy access to healthcare quotes. Our site is not just about medical insurance though. It’s packed with health tips, healthy eating recipes and quizzes to help you stay fit and healthy.’

The popular Live Healthy Blog and Health Check Tools have also been updated, providing users with fun and interesting content in order to improve their everyday health and wellbeing.

Alongside the new website, General & Medical have also introduced their refreshed portfolio of health insurance products; Essentials, Everyday, Lifestyle and Elite – a flexible range of policies to suit all needs and budgets.

The Essentials and Essentials Plus range provides a whole host of benefits including fast access to initial consultations and diagnostic tests. With the Everyday products, members have access to that little bit more, with in-patient treatment for cardiovascular conditions and the option to upgrade to the Everyday Plus cover. Meanwhile the Lifestyle product features a more comprehensive level of cover for in-patient admissions, enhanced cancer treatment and out-patient benefits, members can increase their cover level to the Lifestyle Plus policy to receive further benefits. The Elite package provides the highest level of coverage which includes all the benefits from the previous policies and so much more; including dental, maternity and optical services.

Visitors who sign up to General & Medicals newsletters can benefit from updates on lifestyle tips and healthy values as well as receiving information regarding regular competitions and special offers.

For more information on General & Medical and to view the new site please visit www.generalandmedical.com