Effective International Sales and Marketing
Effective International Sales and Marketing
Dates(s) - 05/11/2015 - 05/11/2015 - All Day
Peterborough Marriott Hotel, Peterborough, United Kingdom

CPD Value: 10 points


Course Outline

A one day course that highlights the key elements to successfully promote and sell your products overseas. The key learning outcomes from this course include:

  • Choosing and analysing export market potential
  • Export Pricing – “making a profit”
  • Product requirements for export
  • Export logistics and operation requirements
  • Understanding different sales channels
  • Marketing your products overseas
  • Working with different international cultures
  • Integrating E commerce


Course Content


Stage 1 – Investigation

  • Market Research
  • Cost and Benefit Analysis
  • Competitor Analysis
  • Customer Sampling
  • Country/Region Profiling
  • Cultural Analysis
  • Product Suitability


Stage 2 – Making a profit

  • Export Pricing
  • Exchange Rates
  • Export Logistics and Documentation
  • Product Compliance and Certification
  • Support Literature
  • Personnel Costs


Stage 3 – Sales and Marketing

  • Sales Channels
  • International Marketing/Product Mix
  • Trade Agreements
  • Managing Agents and Distributors
  • Agent/Distributor Agreements
  • Trade Shows/Exhibitions
  • Field Visits/Trade Missions


Stage 4 – International E Commerce

  • Search Engine Optimization (SEO)
  • Google Tools
  • Geographical Hosting
  • Online E Stores
  • Business and Social Media


Who would Benefit from this course?

The course is aimed at people looking to understand more about the export sales and marketing process and ways in which they can apply the topics to their own businesses to create successful export sales strategies. The course is suitable for sales managers/sales administration, marketing/PR, operations, R&D and customer support. This comprehensive course covers all the major areas of export sales to help you sell profitably and deliver growth in your chosen international market sector.

Each delegate will get a set of detailed course notes to take home to use in their place of work.



Cost: (Non-Members)
Excl. VAT: £360.00
Incl. VAT: £432.00