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Benefits for your organisation:
Using an Agent can provide businesses with, amongst other things, specialist knowledge of a particular market, commodity or area and an immediate presence for negotiating contracts in any geographical location. They can also be used to find and introduce customers to the business and to purchase goods or services on behalf of the business.
Who is this course for?
Those involved in setting up international contracts and agreements. This course is suitable for beginners as well as a refresher course for the more experienced exporters.
• Duties and responsibilities of principal and agent
• Understand the differences between agents and distributors
• Identify the advantages and disadvantages of an agency agreement v distributorship agreement
• Exclusive or non-exclusive rights, non-compete clauses
• Protection of trade secrets and confidential information
• Duration of agreement, termination and how breaches of the agreement are handled
• Consider the alternative of selling direct, without representation
• Be aware of legislation in UK, European Union and third countries
By the end of the course, delegates will be able to:
Feel protected as a principal. It is important that the principal and agent have clear written commercial terms agreed so that both parties know what to expect from their deal. Relying upon orally agreed terms or negotiations can prove costly in terms of lost sales, commission and subsequent legal action to define and enforce the commercial terms. An agency agreement will make your relationship clear, giving both sides confidence in making the most of the opportunity.