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An intensive look at how will GDPR affect your marketing practices and the data you hold on Customers, Employees and other Businesses.
New data protection and privacy regulations are coming in May 2018 and there are significant changes ahead for marketers in all organisations. These new regulations do not just affect marketing to consumers, but business to businesses too and the fines for non-compliance are significant. Hoping that it will all go away is not an option.
With no time to waste we have partnered with some fantastic speakers and Cambridge Marketing College to bring you a discussion on the various ways GDPR will need to be implemented within your organisation at a practical level.
This half-day seminar will be packed full of vital information on how you can prepare your business for the new legislation. With Steve Bax (CMC fellow & Managing Director of Bax Interaction Limited) covering how GDPR will affect your Marketing/Communication activities, followed by Donnie MacColl (HelpSystems) who will go further on how GDPR affects the more general data your organisation holds on customers, employees and other Businesses.
GDPR Preparation Course (CMC) – Exclusive 10% Discount
Attendee’s on the day will also receive a 10% discount off the price of the Cambridge Marketing College full day GDPR preparation course. This will give you a deeper, more specific insight into how GDPR and PECR will affect your organisation’s marketing activity including creating a 12 step plan for implementing these changes.
Discount code will be distributed to all those registered on the morning of the event.
Managing Director, Bax Interaction Ltd
Steve is the Managing Director of Bax Interaction, a marketing research, strategy and training company based in Cambridge. He has more than 30 years’ experience at Senior and Board levels within a range of organisations and markets. Previously, he has worked as: a CEO/CMO for a leading food exhibition company; Head of Marketing for a £25 million retail and manufacturing business; Head of a Research and Planning department and Manager of three business units for a major home improvements business.
Steve has also been a tutor for Cambridge Marketing College since 1993. He is a long-standing member of the CIM, a Member of the Market Research Society and has written a handbook on the subject for marketing practitioners and students which was published in 2013 by Kogan Page.
Director of EMEA Technical Services, HelpSystems
Donnie MacColl is Director of EMEA Technical Services at HelpSystems. He has worked for more than 20 years in the IT industry, initially specializing in the management of IBM i systems in manufacturing and logistics companies, and later in his career developing expertise in network and enterprise management.
A regular speaker at international IBM, Infor, and customer events, he has worked with many industry sectors to help improve cost efficiencies and has implemented solutions across some of the largest data centres in the United States, Asia Pacific, and Europe. He specializes in systems management and advanced automation across multi-platform environments for managed services providers and more recently educating on the GDPR.
13th February 2018 | 8:00am – 12:00pm
With refreshment breaks between each talk, you are welcome to leave/arrive for whichever talk you are interested in, or stay for them both.
8:00am – 8:30am [Registration]
8:30am-10:30am [Steve Bax, how GDPR will affect your organisations Marketing activities]
10:45am-11:45am [Donnie MacColl, how GDPR will affect your organisation]
The Hauser Forum,
3 Charles Babbage Road,
For further details visit: www.theonegroup.co.uk/event-a-practical-guide-to-gdpr/