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The East of England Arena and Events Centre (EEAEC) has announced seven new accommodation partnerships with nearby hotels, to provide a 10% discount on standard room rates for delegates attending conferences at the newly refurbished venue.

Ranging from well established chains including Holiday Inn Express, Best Western and Marriott, to smaller and boutique hotels, exhibitors and exhibition visitors will be able to enjoy reduced rates at a range of hotels to suit their style and budget.

Bryony Smith, sales office manager at The Haycock Hotel, commented “We are delighted to be an accommodation partner with the East of England Arena & Events Centre, and look forward to helping to turn day visitors into overnight guests, delivering greater benefits to the local economy and helping the region and the city of Peterborough become a destination of choice for exhibition visitors, music fans and conference delegates.”

Dean Rees, business development manager, East of England Arena and Events Centre, said “Striking up partnerships with hotels in the region helps us further improve and develop our complete visitor experience, and provides organisers with another reason to bring their events to us. I’m delighted with the response from our local hotels, and believe that partnerships like this will benefit the Arena, the hotels and the local economy in general.”

Editors’ notes:

The East of England Arena and Events Centre (EEAEC), is a large, multi-purpose venue with a total of 9000m² of indoor event space divided between the main Arena, the Atrium and four fully-equipped event suites. The main Arena offers 4645m² of event space, state-of-the-art heating, ventilation and lighting, and is perfect for exhibitions and trade fairs, large scale conferences, concerts and music events. The outdoor event area totals more than 100 hectares, and features a 1,800 capacity grandstand, parking for 22,000 cars and capacity for 100,000 visitors making it ideal for outdoor festivals, concerts, sporting events, agricultural shows