Businesses urged to consider charity support in 2018

A host of opportunities are being offered to businesses interested in boosting staff morale, increasing public awareness and embedding their name in their local community during 2018.

As companies across the region start laying down plans for the year, the team at Sue Ryder Thorpe Hall Hospice are urging staff to consider supporting the charity in a bid to reap rewards others are already enjoying.

Staff at Park Air Systems in Market Deeping chose Thorpe Hall Hospice as their charity of the year throughout 2017, raising £12,565.

Marketing executive Marion Bauer said: “Pulling together to help a charity which supports people going through a very difficult time has proved a great way to build trust between our various departments. We organised a range of fundraising activities so there was something for everybody to take part in – sporting events, games and walks. The formula has worked well for us at Park Air Systems and we’ll continue to support local charities as a result.”

Joining forces with a charitable cause offers ways for businesses to think more creatively. Direct Line Group have solved the issue of limited car parking outside their office by raffling spaces with the money raised donated to Thorpe Hall. Others find opportunities for suppliers and customers to get involved – senior (male) staff at Sharman Quinney grew facial hair during ‘Movember’, prompting comments – and donations from clients.

The hospice’s ongoing partnership with the Peterborough Dragon Boat Festival has helped introduce potential new clients to Festival organisers Gable Events. And this year, the Festival’s 20th anniversary, the event is benefiting from the addition of a corporate sponsor – Motorpoint Peterborough. It is hoped with the organisers, sponsor and hospice working together fundraising will hit a record £20,000.

Thorpe Hall fundraiser Nilesh Patel said: “As a charity we rely on support from businesses, individuals and groups from across the region to help us raise the £2.3 million we need to provide our services.

“Support we have had from companies over the last year has been fantastic and genuinely makes a difference to our patients and their families. We never want it to be a one-way relationship though. When businesses pledge to support us we will work with them to draw up a plan of joint working. We find out what they want the partnership to achieve – for some it’s improving staff morale, for some it’s raising their profile in the community, others want to fulfil their corporate social responsibility. Our team are buzzing with ideas of ways to make all of this, and more, happen.”

To find out how your business could benefit from supporting Sue Ryder Thorpe Hall Hospice please email or call 01733 225999.