Local marketing agency Olsen Partnership were awarded the contract by Opportunity Peterborough to deliver a pilot advertising campaign concentrated in Kings Cross, London in order to capture the attention of the commuter audience and generate awareness and leads for inbound commercial investment.
The campaign takes in a variety of large format media types such as billboards and taxi livery in order to maximise their advertising impact around Kings Cross and the Capital over the course of the next 3 months. A striking series of artwork featuring the Opportunity Peterborough brand and imagery adorns several billboards throughout the Kings Cross underground station at various key points and on 25 taxi cabs based out of the Kings Cross taxi hub. Olsen Partnership provided both the media placement and creative production for the cross-format print media campaign.
The campaign message highlights Peterborough as being a place to ‘Invest, Work, and Live’ and will drive enquiries to their newly launched website where potential investors can gain further information about the benefits of relocating to Peterborough.
The delivery team at Olsen Partnership was led by Sasha Branch (Creative Director). Sasha Branch commented “The team worked well to execute this campaign within such a short timeframe – we have secured some excellent sites for the billboards and coupled with the taxis this should prove to be a really exciting campaign. We look forward to further positive feedback – of which we have had much already – and hope that ultimately the campaign serves to generate solid enquiries as that will be the key measure of success”.
Neil Darwin, Director of Economic Development for Opportunity Peterborough commented. “We chose to invest in outdoor media formats to raise the profile of Peterborough for inward investment in conjunction with our recent PR successes. We selected Olsen Partnership as they were able to deliver our requirements within a very short time window and have a background in the delivery of high profile programmes. To date, we have received numerous positive responses to our activities in London and we look forward to the generation of enquiries attributable to this campaign. In fact, I received the following comment two days ago, I have been carrying your brochure around for a number of weeks no, I have now seen you at Kings Cross, we want to come to Peterborough!”
Olsen Partnership pride themselves on their relationships with the national media agencies, and their ability to offer clients creative thinking and impeccable delivery.
About the Olsen Partnership:
The Olsen Partnership is a leading provider of marketing services operating on a regional basis for companies across a wide variety of industry sectors. Olsen Partnership combines marketing expertise with creative production talent across print and digital mediums to provide its clients with strategic marketing support and dynamic results-driven integrated marketing campaigns.
For further information please visit www.OlsenPartnership.com
For further information and comment please contact:
Press relations,
Olsen Partnership Limited
Email: info@olsenpartnership.com
Tel: +44 (0) 845 018 1100
Sasha Branch
Creative Director
Email: sasha.branch@olsenpartnership.com
Tags: large format media, media buying, olsen partnership
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