The Ultimate Cut-Out-And-Keep Guide to Everything your Business Needs to Know about Online Marketing Right Now…
As many industries do at this time of year the SEO and digital marketing sector begins to look back at the year just gone and take stock of how the landscape has changed over the past 12 months.
Undoubtedly the world of online marketing has changed more than most and in a bid to help businesses understand just how much we have compiled this epic guide to all the key events of 2011, explained by the best in the business.
Below is a month by month account of everything you need to know from January to June this year so you can better steer your marketing spend decisions and understanding for the next 12 months.
Enjoy…
- January
Google Confirms Social Signals Affect Rank
After much speculation Google finally caves in and admits it really is taking social sharing seriously and that, while a small factor, social signals do affect site authority and rank…
THE NEWS | THE OPINION | THE ADVICE
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- February
J C Penney Penalised for Paid Links
It wasn’t such a great year for J C Penney as the retail giant was accused of acquiring numbers of paid links. The result? A penalty & much discussion about the age-old subject…
THE NEWS | THE OPINION | THE ADVICE
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Panda is Unleashed
Google decided enough was enough and unleashed a powerful new algo filter we now know as ‘Panda’. Its job was to add a qualitative filter to the search engine’s content analysis tools…
THE NEWS | THE OPINION | THE ADVICE
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Google Accuses Bing of Copying Results
It all got a little embarrassing for Microsoft after Google apparently discovered evidence that their rival had been ‘copying results’. Reminded us of the school field at lunchtime…
THE NEWS | THE OPINION | 2ND OPINION
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Bing Integrates Social and Personalises Results
Bing got with the program again and decided 2011 was the right time to accept social was here to stay and that it could actually improve search results…
THE NEWS | THE OPINION | THE ADVICE
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- March
The +1 Button is Unleashed
We had the Facebook Like and the Tweet button but that wasn’t enough for Google. Instead it invented the +1 and it opened the way for its forthcoming social platform…
THE NEWS | THE OPINION | THE ADVICE
______________
New Google Analytics Launches
Google unveiled a new look Analytics with a host of exciting new features for site owners and SEO to play with. It looked great, until they started encrypting keyword referral data….
THE NEWS | THE OPINION | THE ADVICE
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- April
CTR Study Reveals the Gaping Void Between Google and the Rest
Ever wondered what 1st position might be worth to you? Then CTR studies are key in measuring it and this latest one really exposed the difference between Google and the rest…
THE NEWS | THE OPINION | THE ADVICE
Social Signals and ROI Measurement
Measuring the true ROI of social activity is the new holy grail for inbound marketing software companies. The BIG debate really began…
THE ADVICE | THE ADVICE
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- May
Google Gives Guidance on ‘Quality Sites’
If ever there was any doubt over what a good quality site really looked like in the eyes of the ‘all seeing eye’ then that soon disappeared with the publication of this guide by Google…
THE NEWS | THE OPINION | THE ADVICE
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- June
Google + Opens its Doors
Facebook meet your new enemy. Well, that’s not strictly true and we doubt Team Zuck are too afraid just yet, but Google Plus is the Big G’s first serious foray into social platforms…
THE NEWS | THE OPINION | THE ADVICE
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Google Moves Away from PageRank (Officially)
Oh PageRank how we did love thee…until Google decided it was a little old hat and decided that usage data and social sharing was really the key to measuring authority…
THE NEWS | THE OPINION | THE ADVICE
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Author Markup and Trust Rank
Its the sleeping giant that few have yet to grasp but Author Markup is stage one in the quest to measure content authority not at site level but at author level…
THE NEWS | THE OPINION | THE ADVICE
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Schema.org
The shared protocol was jointly announced by the major search players with a promise that it would play a bigger and bigger part in how search results are displayed…
THE NEWS | THE OPINION | THE ADVICE
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To continue reading the 2011 Guide to Inbound Marketing follow the link to the Zazzle Media SEO blog.
Zazzle Media is a fast growing Peterborough born (now Market Deeping based) digital marketing agency earning national acclaim for its cutting edge inbound marketing strategies and results.
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